We always knew that the HTC One wouldn’t launch in time and now it has been delayed until the end of March or beginning of April, depending on which country you’re in. This presents a real predicament for the Taiwanese giant, who was pinning all its hopes on the HTC One to provide a much needed turnaround in their sales figures.
According to an HTC executive, the delay is down to issues with the component suppliers, fluctuating sales forecasts and the shortage of key parts such as the casing and camera. Even though HTC have high hopes for the HTC One, they had apparently failed to inform suppliers that they expected large sales volumes which has lead to the shortage of these components. They further explained that “HTC has had difficulty in acquiring the camera part as it is no longer a tier-one customer”
HTC Chief Marketing Officer, Benjamin Ho was keen to communicate that HTC were working “tirelessly with channel partners to fulfil as many orders as possible” HTC’s CEO, Peter Chou has previously promised to stand down from his role if the HTC One didn’t prove a firm favourite with customers, and provide that much needed sales injection.
Excitement is increasing in the mobile tech arena as we anticipate the launch of the Samsung Galaxy S4, Samsung’s next big flagship device. The handset is due to be unveiled at 11pm tonight in New York.









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